Advertising is the lifeblood of your business, and without effective marketing you will not attract new customers to sustain your enterprise. There are traditional methods of advertising such as radio spots, TV commercials and newspaper inserts, but these can be quite expensive, especially for a smaller business. Why not think about signwriting as a way to draw more people to your business? If you aren't familiar with this method of advertising, read on for examples of what you can do with the help of a professional signwriter.

A-frame signs remain an effective form of advertising that can attract attention in busy streets, where shoppers are sometimes in too much of a rush to even notice businesses that have been around for years. Following are some points to consider when creating an effective A-frame sign. The Function Or Message The first thing to think about is the function of the sign or the message you're conveying. Is your sign just simply announcing the presence of your business, saying 'here we are'?